
wolf and lamb
bespoke catering for London offices


Scaling a corporate catering operation. Hundreds of meals a day.
Wolf & Lamb is a London caterer producing hundreds of meals every day for corporate clients. We built the systems, the brand and the digital side it needed to grow.
websiteordering systemrecipe databasephotographypackaging and labellingback office automations
The website and ordering platform run from one recipe database, so menus, prices and allergens are right everywhere at once. Smart packaging and allergen labels come off the same data, built for large daily production runs. Brand, photography, marketing and client materials, all in house.
Behind it, tools for ordering, pricing and production, so the kitchen, logistics and delivery teams work from one plan. And out front, pitching to directors and CTOs to win new workplace catering contracts.
Scope
- Platform and system design
- Website and ordering platform
- Brand identity and packaging
- Content and photography
- Internal operational tools
- Corporate sales and client engagement
Deliverables
- Website and ordering platform
- Recipe database and CMS
- Menu and production management
- Smart packaging and allergen labelling
- Tools for pricing, ordering and production
- Brand assets and marketing content
Focus
- Operational efficiency
- Scalable service systems
- High-volume daily production
- Corporate client acquisition
- Reliability at scale


Smart packaging

Photography and content

CMS and API integration

Production and kitchen tools

Marketing and sales support
Website platform
A bespoke web platform running the menus, the ordering and the tools behind them. Every day's menu goes out as a link, with each dish's allergens, macros and photos straight from the recipe database.
Every box tells you what's in it.
Designed for corporate delivery
Fresh, seasonal meals delivered straight to the office, made with care and attention to every dietary need. From single lunches to whole-team catering.

Individually boxed
Colour-coded sleeves make every dietary option recognisable at a glance, with room for smart labels and full nutrition.

Dietary friendly
One colour per dietary category, so stacked meals stay easy to read and easy to sort during service.

Interactive labelling
Every pack carries its own QR code: ingredients, allergens and macros in one scan.

Organised delivery
Deliveries sorted by dietary requirement and clearly labelled, with bespoke free-from meals for specific allergen requests.

Branded banners
Roller banners for on-site launches, designed in the client's own colours to introduce the service in the space.


Operational tool
Unique QR code labelling
From allergens to nutrition, everything is a single scan away, so the data is there for the team and the customer alike.

What's Inside The Box?
Explore fully interactive menus

Seared Seabream Fillet - 3 Sides

Seared Seabream Fillet - 3 Sides
With Shawarma Butter & Tahini Dressing
What's Inside?
No ingredients listed.
Allergens: Fish, Milk, Sulphur dioxide
Energy: 717 kcal | Sugar: 8.9 g
Fat: 34.9 g | Sat Fat: 10.8 g | Salt: 2.4 g
Protein: 43.1 g | Carbs: 52.7 g
per 100g serving
Photography and content
Lifestyle, product and on-location shoots for every part of the business: daily menus, events, seasonal launches and the website.


Daily menus
Each day's menu shot as a styled scene: curated themes, styled dishes and studio light to bring the week to life.








































product photography
Individually boxed items
Every boxed dish shot with the same clarity and consistency, ready for online menus, the website and digital ordering.
Seasonal menus
Each season's ingredients and flavours, told through its own themed shoot.











